832.271.5335 innovate@nickeldog.com

NickelDog Capabilities

Analytics

Measuring your online activities is meaningless unless it produces actionable data that you can use to discover new opportunities and improve their ROI. We can help you identify the key performance indicators to increase revenue while minimizing your marketing costs.

Branding

Every business, regardless of size, needs to effectively tell their story in a way that not only communicates what is unique about them but the value they add in order to be competitive today. We can help you tell your story in a way that cuts through the noise.

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Content Marketing

Creating unique and quality content that is relevant to your customers and easily shareable across multiple channels and platforms is the key to reaching your target customers. We can help you create campaigns that help you stand out amidst the increasing online clutter.

Email Campaigns

Email is still the most effective form of marketing. We can help you design email campaigns that drive conversions and increase customer loyalty.

Media Planning

Digital advertising channels have proven to be very effective for small companies in terms of customer acquisition and brand development. We can help you identify and select the appropriate platforms for your individual business and the types of messages that are most effective for those channels.

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Reputation Management

Small companies are often not prepared to respond to the inevitable poor customer reviews and resulting negative word of mouth that comes with increased visibility online. We can help you identify and prevent potential issues from negatively impacting your business.

SEO

Getting found online requires focusing on optimizing onsite elements, unique and valuable content, and quality backlinks and not chasing the latest shiny object or trend. We can optimize your website to take advantage of organic search traffic.

Video

Video is the most effective way to tell your story and is the most responsive form of content on the Internet. We can help you use video to inexpensively promote your product or service, tell your story or promote your brand.

App Design

Many business owners make the decision to invest in an app based on the popularity of this platform without researching the potential return on their investment in terms of measurable increases in revenue, productivity, and customer experience or in measurable reductions in operating costs. We can help you determine if an app is a good fit for your business instead of simply selling you on the idea.

Social Media

Contrary to what you may have heard success on social media is not determined by the amount of time or money you spend on each platform but by identifying the platform(s) where your prospects are and understanding how those individuals interact with and respond to marketing messages. We can help you generate leads while increasing your ROI.

Web Presence

Your website is the foundation of your brand and your web presence that comprises all your online activities. A fast loading and easily navigable site that is optimized for mobile is essential today for success. We can design a web presence for your business that includes a website and complementary elements for your social media accounts.

Anonymous Blogging/Hosting

Anonymity is an important tool for individuals and companies to protect themselves from frivolous lawsuits and harassment. Just ask a consumer advocate. Unfortunately, free speech is becoming increasingly expensive. We have dedicated experts that specialize in remaining anonymous online.

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Proof of Concept

Quickly determining the viability of a business idea, identifying potential markets, and determining technical requirements is essential to avoiding the loss of valuable time and resources. We can provide your business with the information necessary to make informed decisions.

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Competitive Intelligence

Understanding what is working and not working for your competitors is just as important as understanding your market. Their activities can provide valuable insights that can enable you to inexpensively model success and avoid costly failure. We can help you identify successful efforts and model that behavior.

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Digital Product Development

Information products are not just for online businesses. We can help you design a product that speaks to your customers regardless of how you interact with them.

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IT Consulting

Small businesses can significantly benefit from transitioning from an on-premise fixed-cost technology environment to a cloud computing environment with subscription pricing. We can help you determine if your business can benefit from the cost savings, increased productivity and security, and convenience that these technologies offer.

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